Books and Publications
Ideas worth developing beyond a single page.
A collection of books, longer-form writing, and selected publications exploring entrepreneurship, management, business, and the systems that shape organisations.
01 Featured book
The Architecture of Entrepreneurship
Systems, Strategy, and Human Behavior Behind Building New Ventures
Entrepreneurship is often described through its visible milestones: the idea, the launch, the investment, the breakthrough. But behind these moments lies the less visible work of interpreting a changing world, organizing people and resources, and creating value under uncertainty.
The Architecture of Entrepreneurship explores entrepreneurship as an ongoing process shaped by the interaction of founders, organizations, markets, institutions, and society. Bringing together economic, sociological, psychological, and organizational perspectives, it offers a framework for understanding how new ventures take shape, operate, and adapt.
More than a book
Entrepreneurship as a system
Entrepreneurship extends beyond individual founders and their ideas. It emerges through the interaction of markets, institutions, society, human judgment, and organizational capabilities.
The work of the founder
Founding involves the everyday work of maintaining focus, making decisions under uncertainty, interpreting human dynamics, and learning to act without having all the answers.
Building organizations that create value
Ideas become ventures through the coordination of people, resources, leadership, and problem-solving. As ventures grow, their ability to learn and adapt must become an organizational capability rather than depend entirely on the founder.
Thinking and adapting in a changing world
Economic and social contexts, emerging technologies, and shifting market conditions change how ventures operate. The book develops a diagnostic way of thinking that helps founders examine assumptions, interpret feedback, and revise their decisions.
For founders, students, managers, and anyone who wants to understand how new ventures take shape.
02 Selected Academic Work
Selected Academic Work
Understanding and Exploring Neuromarketing Using Social Media
BSc Thesis Report · 2023
NED University of Engineering and Technology
This project examines how organizations and social media users perceive neuromarketing, exploring how insights into consumer responses might help businesses align their communication objectives with the benefits people seek from social media.
03 A note on the work
Writing as a way of understanding.
I use writing to work through questions that do not always have straightforward answers. The aim is not simply to collect ideas, but to examine how they connect to the realities of building ventures, managing organisations, and making decisions.
04 Continue exploring
Continue exploring.
Discover the projects and questions that inform my published work.
Get in touch
Have a question about the book, or an idea to discuss?
I’m always glad to talk about the ideas behind the writing.
Get in touch