Essays
Thoughts in progress, ideas in practice.
I’m curious about how things work and why they don’t always work the way we expect. Through these essays, I explore business, entrepreneurship, human behaviour, and the ideas shaping the world around us. Some are questions I’ve been thinking about, others are perspectives I’ve come across, and a few are simply things I wanted to understand better.
The Business Insights
Looking beyond the obvious.
An ongoing series exploring entrepreneurship, corporate governance, organisational design, brand strategy, sustainability, markets, and the institutions that shape business.
Explore the series01 Selected writing
The essay archive.
Explore the ideas by subject, or browse the writing from newest to oldest.
The Business Insights
Capitalism, Power, and the Structure of the Global Economy
Strategy & Governance
An essay on how markets, institutions, and power shape the global economic order.
Episode 5The Business Insights
Social Media: The World’s Largest Laboratory of Human Attention
Brand & Organisation
How digital platforms are turning marketing into a science of attention and behavioural insight.
Episode 4The Business Insights
Beyond Surveys: What Neuromarketing Reveals About Consumer Behavior
Brand & Organisation
Why traditional marketing research struggles to explain consumer psychology, and what neuroscience can reveal instead.
Episode 3The Business Insights
From Patronage to Innovation: How Pakistan is Slowly Nurturing a New Generation of Entrepreneurs
Entrepreneurship
The institutional forces that shaped Pakistan’s entrepreneurial culture, and the shift now underway.
Episode 2The Business Insights
When Growth Becomes a Brand Risk
Brand & Organisation
How organisational expansion fractures identity, and what business leaders must anticipate.
Episode 1 · Part 5The Business Insights
From Vision to Value: How Stakeholder Engagement Shapes a Corporate Brand
Brand & Organisation
On how vision, culture, and stakeholder engagement shape a corporate brand that endures.
Episode 1 · Part 4The Business Insights
The Silent Partner: Why Culture is the Key to Sustaining Vision
Brand & Organisation
Why culture is the quiet partner that keeps a shared vision alive as companies grow.
Episode 1 · Part 3The Business Insights
Beyond Vision: How Identity Dynamics Shape Your Brand Identity
Brand & Organisation
An explanation of how vision impacts and drives organisational success.
Episode 1 · Part 2The Business Insights
What Makes Corporates Last So Long?
Strategy & Governance
An exploration of corporate longevity and the organisational forces that help businesses endure over time.
Episode 1 · Part 1
02 Keep exploring
One idea often leads to another.
My writing is part of a wider interest in understanding businesses and organisations, through practice, research, and the ideas that connect them.
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Have a question or a different perspective?
I’m always interested in thoughtful conversations about the ideas behind business and organisations.
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